This Weeks Top Stories:

🌎 Apple Vision Pro Goes Global Today

👓 Xreal’s Game- Changing AR Glasses

✅ Samsung Confirms New XR platform coming this year partnered with Google

Spotlight: Apple Vision Pro’s International Debut

Today Apple Vision Pro is set to transform the digital experiences of users in Australia, Canada, France, Germany, and the UK. This Augmented Reality powerhouse promises to redefine how we interact with digital content.

What it means for us:

• Expect a surge in AR App development

• New use cases for spatial computing in daily life.

• Potential shifts in how we work and play in digital spaces.

Meta’s Bold Move: Horizon OS Goes Open

In a strategic shift, Meta has opened its Horizon OS to third party manufacturers, including ASUS, Lenovo, and Xbox. This could be the catalyst VR needs for mainstream adoption.

Our take:

• More affordable and diverse VR options on the horizon.

• Potential acceleration of VR adoption across industries

• Increased Competition leading to faster innovation.

Samsung confirms ‘new XR platform coming this year’ in partnership with Google

At the Samsung Galaxy Unpacked event, Samsung and Google hinted their XR platform will debut in 2024. Expected at the October SDC, it may feature a headset or smart glasses, competing with Meta's HorizonOS.

What we know:

With Samsung and Google aiming to compete with Meta’s HorizonOS, consumers can anticipate advancements in both hardware and software, potentially leading to better performance, usability, and overall experience.

There will be a Developer’s conference October 3rd 2024 so hopefully more facts come out then.

Market Pulse 📈

While global AR/VR headset shipments dipped 67.4%, YOY in Q1 in 2024, experts predict a strong rebound. Is this the calm before a storm of mass adoption? We’re keeping a close eye on these trends and what they mean for the future of immersive tech.

That’s a wrap for this week. Stay tuned for further content throughout the week and possible breaking news. Thanks for being subscribed!